8 simple SEO tips for Small Business in London that you can use too

 By refining page elements and using SEO analytics platforms, you can easily leverage the same techniques and tools that experts use. Here, you’ll find a few tricks and tips you can put into practice right away—even if you’re not an SEO guru.

8 Simple SEO Tips:

First of all, you can find an in-depth guide to SEO from A to Z right here, covering all the latest updates. Now, let’s dive into 8 SEO tips that you can apply to your web pages immediately.

1. Find your keywords:

Keyword research is the essential starting point, but you don’t need to be an SEO guru to know which terms to use. Use free tools like SEMrush or Keyword Tool to discover potential keywords related to your products, services, or topics that might interest your prospective customers. Although there is a daily usage limit, SEMrush is useful for viewing monthly search statistics for individual keywords. You can also consult a list of related keywords to help craft the phrases used in your content.

Furthermore, SEO experts often use these tools to analyze their competitors via the "Domain vs. Domain" feature. Simply enter your website’s domain alongside a competitor’s, select the type of keywords you want to investigate, and run an organic search analysis. Once you’ve gauged how you stack up against the competition, you can define your marketing and content strategy. We use HubSpot for keyword research; beyond showing monthly search volume, it also helps content creators identify which keywords are the most advantageous to target from a competitive standpoint. See how we do it in this video.

2. Use them in the most important parts of the page:

Known as on-page SEO, optimizing specific parts of your web pages is key to improving your ranking. Focus on elements such as:

• The title
• The meta description
• H1, H2, and H3 tags
• The URL
• The text linked to pages on your site.

Ensure you incorporate your keywords into these elements so that your content is considered relevant. One way to ensure effective on-page SEO without needing to hire an SEO expert is to use tools like HubSpot. These tools assist with keyword selection and alert you if keywords are missing from the right places or aren't used in the optimal quantity, which also helps you avoid potential penalties. Watch this video to see how HubSpot helps you optimize a page, even without an SEO expert on your marketing team.

3. Automate your social media posts:

Automation is another aspect that makes life much easier for SEO professionals. Social media posts are often scheduled in advance to keep things on track and maintain a perfectly organized editorial calendar. On Facebook, go to the "Publishing Tools" tab; under the "Posts" section in the sidebar, you can view your scheduled posts. Click "Create" to share messages, photos, videos, and more, using the following options:

Schedule – select the date and time for your post to go live;
Publish – post your content immediately;
Backdate – set a publication date in the past;
Save as draft – save your post and return to it when you’re ready to publish.

These tools are useful for setting up your social media calendar and keeping track of which posts have been published and which haven’t. Alternatively, you can use an all-in-one marketing software to schedule and publish all your posts directly from within your CRM. See how we do it using HubSpot, we can publish three posts in just three clicks.

4. Monitor performance using an SEO analytics platform:

Whether your inbound marketing strategy focuses on SEO or social media, an analytics platform can track the performance and results of your strategy. Google Analytics is a free, user-friendly SEO platform that allows you to understand where your traffic comes from, how much traffic you receive, and which pages are the most visited. For instance, you can view the number of visitors from organic sources, search engine results pages, social media, and more enabling you to track key trends, focus on the pages that attract the most visitors, and refine your marketing strategy.

5. Check the number of external sites that link to your pages:

External links are important factors in determining how your pages rank in Google search results. To gauge the popularity of your pages based on external links, use software like HubSpot, which will provide results broken down by domain and the quality of the links pointing to your site. To learn more about backlinks, read this article.

6. Reach out to influencers to promote your content or products:

Both small and large companies can choose to adopt one of the most advanced forms of inbound marketing: influencer marketing. Engaging influencers who are already well-known and followed by millions to sponsor your products or services can be highly beneficial. However, your available budget will likely dictate the number or popularity of the influencers you can work with; some Instagram stars, for instance, are paid millions for a single post. Click here for SEO Services in London

Remember: if your budget is limited, you can still attract the attention of other high-profile social media accounts by offering free products or services in exchange for a review or a sponsored post.

7. Create custom, shareable images:

The right images can help increase your social media following and the number of external links pointing to your site. You don’t need to be a professional graphic designer to create visuals that attract attention and encourage people to share your content. Use tools like Photoshop or Canva to design banners, infographics, and social media imagery. Keep in mind that posts containing images are shared more frequently. According to Buffer, tweets that include images see an 18% higher click-through rate compared to those that do not.

8. Use Alt Text for optimization:

Include your keywords in the alt text of your images. This not only improves SEO but also helps individuals with visual impairments who use screen readers understand the page content by providing descriptions that incorporate your keywords. While these are helpful SEO tips, a comprehensive marketing strategy is essential to truly leverage the web and reach new customers. If you’d like to know how well-optimized your web pages are, request your free assessment today!