How Company Truck Wraps Build Brand Recognition Mile by Mile
Vinyl that is cracked or peeling at the edges is easy to miss at 60 miles an hour. From the sidewalk, it is obvious, and it says something about your company that you never intended.
Advertising Vehicles 
Follow one of your trucks for a day. It leaves the yard before sunrise, spends an hour on the highway, sits through a dozen stoplights, backs into a customer dock and parks on a street for the afternoon. At every one of those points, somebody is looking at it.
That is how company truck wraps build brand recognition: mile by mile, with each part of the route asking something different of the wrap.
On the Highway, the Side of the Truck Does the Work
At highway speed, your truck is seen from a distance and for a few seconds at a time. This is where the big surfaces earn their keep. The side of a box truck or trailer is the largest space you already own, and it should carry the two things people can take in at a glance: your logo and your brand colors.
This is truck fleet advertising at its simplest. Nobody in the next lane is reading a list of services, but they are registering a color and a name, and tomorrow, on the same road, they will register them again.
At the Stoplight, the Rear Doors Take Over
Traffic changes the audience. The driver behind your truck may sit facing the rear doors for a minute or more, which is longer than anyone looks at the side. That makes the rear the place to say what you do, in one clear line, with your name above it.
It is also where poor planning shows. Door seams, handles and taillights break up the space, and a design that ignores them ends up with letters cut off at a door frame or artwork laid over a taillight. Good commercial vehicle graphics are laid out around that hardware.
At the Job Site, the Details Get Read
Then the truck parks, and people see it on foot. At a customer location or in a parking lot, the wrap is read up close and at eye level. This is where a web address earns its space, and where condition starts to matter.
Vinyl that is cracked or peeling at the edges is easy to miss at 60 miles an hour. From the sidewalk, it is obvious, and it says something about your company that you never intended. Vehicle advertising wraps do their best work when they still look sharp on the day someone walks past.
Across the Fleet, Every Truck Has to Match
One truck on one route is only the start. Recognition grows when the next truck, on a different route, looks unmistakably like the first, and that is harder than it sounds because a fleet is rarely one model of truck.
National Heating & Air Conditioning, a Cincinnati-based company established in 1930, came to us with trucks carrying a plain decal and the same logo it had used since the beginning. The new design kept the red, white and blue theme, added the Cincinnati skyline, and had to work across 45 fleet vehicles of seven different types, from box trucks to small transits. The fleet now shares one look, and when a new vehicle enters it, we are prepared to brand it quickly.
Where Advertising Vehicles Comes In
Getting one truck right is a design job, and it is where our design team starts. Getting every truck right, in every location, is a coordination job, and that is what sets us apart. Advertising Vehicles has the capacity to manage design, production, and installation as one program across multiple states and vehicle types, with an assigned project manager as your point of contact. In business vehicle advertising, that is what keeps the hundredth truck looking like the first.
Put Every Mile to Work
Company truck wraps build brand recognition on the highway, at the stoplight and at the job site, one sighting after another, for as long as your trucks are on the road. Whether you are managing 50 trucks in one location or hundreds across several states, the miles are already being driven. Reach out to the Advertising Vehicles team to request a quote, and we will help you put them to work.
