India Watch Market Outlook: Size, Demand, Trends, Statistics and Industry Analysis 2025-2033

The India watch market size reached USD 6.4 Billion in 2024 and is projected to reach USD 10.2 Billion by 2033. It is expected to grow at a CAGR of 5.1% during 2025-2033. The market growth is driven by increased advertising investments by watch manufacturers, innovations including personalized watches, and the expansion of e-commerce platforms enabling easier access to diverse watch styles. The report presents a thorough review featuring the India watch market outlook, growth, share, trends, and research of the industry.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

India Watch Market Key Takeaways

• Current Market Size: USD 6.4 Billion (2024)
• CAGR: 5.1% (2025-2033)
• Forecast Period: 2025-2033
• The market growth is attributed to increasing advertising and promotional activities by watch manufacturers to build brand image.
• Innovations and the launch of personalized and customized watches are supporting market expansion.
• The rise of e-commerce platforms facilitates access to a broad range of styles and brands.
• Growing demand for smartwatches and wearable technology boosts growth, especially among younger populations.
• Increased demand for women's watches driven by more working women is contributing positively.

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Market Growth Factors

Manufacturers invest a lot of money in advertisement and promotional activities. This has helped the Indian watch market grow due to the creation of strong brand image and brand recognition which leads to higher awareness of watches and their demand. On-going innovation and launches of personalized and customized watches keep customers interested and drive the sales.

Furthermore, the Indian e-commerce platforms have helped the growth of the industry by making the purchase of watches more convenient via more brands, more options, better price points and lenient return policies. The accessibility of international watch brands and luxury watches via e-commerce has further broadened the watch segment's reach beyond only brick and mortar watch stores.

The India watch market has witnessed a surge in demand for smartwatches with the increasing popularity of smart wearable technology. The demand for smart-watches is mainly driven by the tech-savvy young consumers. Rising disposable income levels, urbanization, and increasing participation of women in the workforce are driving demand for designer and luxury watches among women.

Market Segmentation

Type:

• Quartz: Represents the largest segment, utilizing electronic quartz movement for accurate timekeeping.
• Mechanical: Comprises traditional timepieces powered by mechanical movements.

Price Range:

• Low-Range: Constitutes the largest share, offering affordable watches catering to the mass market.
• Mid-Range: Includes moderately priced watches with enhanced features and styling.
• Luxury: Encompasses premium watches crafted with exclusive materials and designs.

Distribution Channel:

• Online Retail Stores: Growing channel offering convenience and wide selection.
• Offline Retail Stores: Account for the largest market share, encompassing traditional brick-and-mortar outlets.

End User:

• Men: Largest market share among users.
• Women: Rising demand influenced by increasing working women and fashion trends.
• Unisex: Watches designed for all genders, blending style and function.

Regional Insights

• South India
• North India
• Central and West India
• East India

Key Players

• Samsung
• Casio India
• Xiaomi

Recent Developments & News

In September 2025, Samsung launched the Galaxy Watch 8 and Galaxy Watch 8 Classic in India, featuring enhanced health, fitness, and wellness capabilities. The Galaxy Watch 8 is available in 40 mm and 44 mm sizes, priced from INR 32,999, while the Classic edition has a 46 mm size starting at INR 46,999.

In August 2025, Casio India introduced its first automatic watch collection, the Edifice EFK-100 series, marking its entry into mechanical watches. The five model motorsport-inspired line starts at INR 25,995, combining traditional automatic watchmaking with precision engineering and premium aesthetics like forged carbon.

In April 2025, Xiaomi launched the Redmi Watch Move, its first smartwatch locally manufactured in India. Priced at INR 1,999, it features a 1.85-inch AMOLED display, over 140 workout modes, health tracking such as heart rate and SpO₂ monitoring, IP68 water and dust resistance, Hindi language support, and runs on Xiaomi's HyperOS.

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