Common SEO Mistakes Killing Your Ranking

In​‍​‌‍​‍‌​‍​‌‍​‍‌ case your website is not ranking in a proper way, even after you have published the content, optimized the keywords and done the basic SEO steps, then you must be quietly making some seo mistakes in which your visibility is being less. To be honest, SEO involves more than just the use of keywords. It is a mix of the site's technical health, user experience, authority and content quality.

What I’m about to share with you is a crystal-clear, practical explanation of the common SEO errors, which can lower your ranking, and the ways of escaping from them.

1.Ignoring Technical SEO

A lot of content and keywords are the main focus of many websites and the technical SEO, the base, is neglected.Google has a hard time understanding your website if it is full of mistakes like bad site structure, no sitemaps, broken links and crawl errors.

Fix:

• First of all, gather information about errors in your site from a tool like Google Search Console.
• Give your site a good URL structure, sitemap, and make sure robots.txt is there for guiding.

2.Slow Website Speed

Delay in website loading can bring the site down, ranking wise and also increase the bounce rate, in a direct manner. If a site needs more than three seconds to be fully loaded, it is abandoned by users and this is something that Google also can see.

Fix:

• Reduce the file size of images
• Implement caching
• Cut down on heavy scripts
• Use a server with high speed

3.Not Being Mobile-Friendly

Over 70 percent of all internet traffic in India is through mobile devices. Non-mobile friendly sites cause a severe drop in the SEO performance of the client’s website.

Fix:

• Implementing responsive design
• Make sure mobile is as fast as desktop
• Examine with Google Mobile-Friendly Tool

4.Key Word Stuffing

Excessive use of keywords does not lead to better ranking. Instead, it worsens the user experience and thus, Google's penalties are induced.

Fix:

• Employ keywords in a natural manner
• Concentrate on semantic keywords 
• Use Intent more than density

5.Publishing Thin or Duplicate Content

Google's first choice is content that is new, helpful, and has value. Content with little substance or duplicated content is considered as a low-quality signal.

Fix:

• Produce comprehensive content that addresses real user problems
• Do not take content from other sources
• Keep your articles up to date regularly

6.Ignoring Search Intent

A lot of websites simply target keywords without understanding what kind of information the user is seeking.

For instance:“Buy running shoes” ≠ “best running shoes review”

Fix:

• Understand intent: informational, commercial, transactional
• Adjust your content to the type accordingly

7.Not Using Proper Title Tags & Meta Descriptions

Titles and meta descriptions are the facilitators to Google to understand the content and are the factors that attract users to their next move i.e., click. Overlooking them means less exposure or even none at all.

Fix:

• Incorporate distinctive title tags
• Make meta descriptions attractive and keyword-rich
• Character limit adherance

8.Poor Internal Linking

The internal links are the helpers for Google to get a better understanding of the structure of your site Besides, they are the means through which users get assistance in navigation. However, a large number of websites are not utilizing these types of links, or on the contrary, they are excessively using them.

Fix:

• Connect the content of the different pages in a natural manner

9.No Backlink Strategy

Backlinks are the major sources of Your website’s greatness in front of Google.Content is the only thing that most of the businesses focus on while neglecting the link-building part.

Fix:

• Creating content for other blogs (guest posting)
• Making stuff that people want to share (guides, tools, stats)
• Gaining links by building relationships with industry sites

10.Not Tracking Analytics

If you are not recording the results of the performance, then you will be completely unaware of the things that are yielding good results.

Fix:

• Put to work Google Analytics and Search Console
• Keep an eye on keywords, pages, and metrics such as click-through and bounce rates
• Continue with updating your strategy

Conclusion

Correcting​‍​‌‍​‍‌​‍​‌‍​‍‌ SEO errors is not something that can be done by simply ticking boxes, it involves a mix of skills of methods and continuous checking. And that is the reason why Digipeps is a different team. We, at Digipeps, are the team that guarantees that each section of your site being it the speed, the technical structure or the quality of the content and keyword strategy is not only fully optimized but also is able to maintain the rankings for a long ​‍​‌‍​‍‌​‍​‌‍​‍‌time.