Top Strategies for Expanding Your Music Audience in the Digital Era

Introduction

Not to mention that, music is the world’s universal language. Therefore, it is listened to every day by people everywhere. So, even if you are a musician or a singer, you want as many listeners to enjoy your music as possible. To do so, you can share your songs now, easier than ever before in the digital era. Undoubtedly, there are countless ways to grow your music audience, from Spotify (Spotify free vs premium) to social media. But how do you connect with more listeners? Here are few simple tactics to grow your online music audience.

1.     Create Good Music to bring a bigger music generation

Firstly, you need to make the good music that melts in people’s ears. Furthermore, your songs’ lyrics should be fun and relatable. When music is fun or emotional or tells a wonderful story, people want to listen it again and again. Thus, you need to invest time in writing, recording and editing your songs. Always remember, quality is very important.

2.     Promote your Music Audience through Social Media Channels

Apart from that, there are some other methods to reach others. Social networks such as Instagram, TikTok, Facebook and YouTube use provide you access to millions of unique users. Another service these platforms provide is acting as a video distribution service, allowing you to show your talent to a broader music sector audience. Share it short (videos, live, down by the Stream performances, or just fun behind-the-scenes moments. And you can share stories from your music career.

Tips for Social Media:

·         Be consistent. Post regularly and stay in touch with your audience.

·         Use hashtags. Then, for example, if you are sharing a rock song, use hashtags, such as:

o   #RockMusic

o   #NewMusic

·         Engage with your followers. Respond to their comments and messages.

3.     Start a YouTube Channel to Grow Your Music Tribe

Then we have the musicians with massive audiences use YouTube. Thus, you can also upload music videos, lyric videos, or even tutorials. Apart from that, there are lots of big- singers who began on YouTube. So, with a viral video, your music can be heard by millions of people globally. In this way, you will go global and music audience will increase rabidly.

Ideas for YouTube Content:

·         In-person presentations of your music

·         Video guides showing how to play your tracks

·         Vlog your life as a musician, but not too seriously.

4.     Release Your Music on Streaming Platforms to Expand Your Music Audience

Fortunately, there are so many streaming platforms like Spotify, Apple Music, and Amazon Music. So, your songs can be listened to at any time and from any place. Therefore, you need to set up an artist profile and post your music. Lastly, you need to make sure that you write a song description and pick eye-catching album art.

Why Streaming Platforms Matter:

·         Every day, millions of users listen to music via these platforms.

·         Your songs can also end up on playlists, exposing your music to new listeners.

5.     Work with Other Artists to Connect with their Audience

Collaborating with other artists is a great way to gain new exposure. To describe, collaborating means you get to share with each other’s fans. So, you can include another artist in your song or video to perform as well.

Benefits of Collaboration:

·         You will learn new skills through other artists.

·         You’ll be introduced to listeners in other genres.

6.     Engaging with Your Fans Can Help Build Your Music Audience

Your fans are your most loyal customers. Therefore, you ought to engage with them and make them feel special. Furthermore, you can go down and engage with their comments, conduct live Q&As with them, and even solicit their input on your next song.

How to Engage:

·         Run contests. Try, for example, to ask your fans to create a dance on your song.

·         Shout out to fans who post your music

·         Thank your followers often. In this way, you showcase that you are grateful for their support.

7.     Use TikTok to Grow Your Music Audience

Speaking about sharing music, TikTok is one of the top apps that have shaped music in the digital age. On the other hand, there are a lot of songs that go viral thanks to TikTok trends. Thus, you need to blend your music into short videos. In this way, your fans will use that in their videos. As a result, your music will get promoted at the huge rate.

TikTok Ideas:

·         Create a dance challenge featuring your song.

·         Share behind-the-scenes videos of you making the music.

·         Post funny or creative clips based on your music.

8.     Use a website to build credibility and trust amongst Your Music Followers

Apart from that, if you create a website. It can make you look professional. Moreover, it’s a place where fans can discover all things about you. So, you can promote your songs, videos, and shows. Even a small blog of your music journey, it can help you thrive on the digital world easily.

What to Have on Your Website:

·         A centralized page listing all your songs and videos

·         A schedule of your live shows

·         Links to your social media accounts

9.     Keep Your Music Fans Up to Date with Your Email

When it comes to updating about information, nothing works like email marketing. Thus, you can use it to communicate your listeners that you have a new song on the way. Furthermore, you can also inform your listeners that you have just shared your songs to the public. And it will being the huge crowd running to you. Not to mention that, it tends to work great in terms of staying in touch with your fans. Thus, you need to start a newsletter and do regular updates. In this way, you can promote new songs, upcoming concerts, or other announcements.

Tips for Emails:

·         Keep them short and exciting.

·         Add links to your music or videos.

·         Provide exclusive material, such as free downloads.

10.Go Live to reach broader Music Audience

However, if you want to meet more people, you gotta go live. Undeniably, live performances are still among the best ways to connect with the people. Therefore, you need to play at local events, online concerts, and small venues. As a result, the more they see you on stage, the more likely they are to be a fan of you.

How to Make Live Performances Memorable:

·         Engage and participate with the audience LIVE during the show

·         Share the stories behind your songs.

·         Appreciate that the crowd came out to see you.

11.Run Ads online about substantial search queries

Running ads, whether on social media or streaming services, can increase your reach. You can target particular audiences based on what they like on platforms like Facebook and Instagram.

Tips for Running Ads:

·         Start with a small budget.

·         Use attention-grabbing images or videos.

·         Identify audiences who enjoy music like yours.

12.Show more of Your Music on Playlists and Reach More Music Fans

Playlists on services such as Spotify can expose your songs to new ears. Get your music onto popular playlists. You can create playlists of your own as well and post them for your fans.

How to Get Featured:

·         Politely reach out to playlist curators.

·         Submit Your tracks to music blogs.

·         Be patient. It takes time to get noticed.

13.Work With Influencers to Help Fans Find Your Music

Influencers are online personalities that have a lot of followers. If an influencer uses your song in their video, then it reaches thousands or millions.

Exclusivity Best Practices with Influencers:

·         Identify influencers that align with your aesthetic.

·         You have to offer them something in exchange, be it a free song.

·         Be friendly and professional.

14.  Learning to Extend Your Reach to a Global Music Audience

The digital landscape is constantly evolving. Always be on the lookout for new trends and instruments. Take tips from other successful musicians and experiment.

How to Keep Learning:

·         Keep up with music blogs or YouTube channels.

·         Become a member of online musician communities.

·         Learn about music marketing through workshops or webinars.

Conclusion

In a nutshell, you need to focus on all these to grow your music audience in a digital world. Thus, you need to focus on making great music, putting it out online and connecting with your fans. Furthermore, you can also promote yourself on social media, streaming services, and live shows. Think outside the box and use various methods. And most of all, have fun in the process and make sure to enjoy sharing your music with the world!