Top 5 Salesforce SMS Integrations to Improve Customer Engagement

In the current market of digital first, business development would rely on the capacity to provide substantial communication to customers directly. SMS in Salesforce is one of the most trusted and most adopted mediums due to its timeliness and its accessibility on all devices. Through Salesforce SMS integration, business organizations will be able to send transactional messages, appointment reminders, personalized conversations, and promotional messages without having to leave the CRM environment.
In this blog, I will discuss the best 5 Salesforce SMS integrations of 2025, their pricing models, and how to select the correct solution for your business.

Which Salesforce SMS Integration to Select?

It is not only about sending texts but rather about the alignment of the communication process and business objectives to choose the appropriate SMS from Salesforce. The Salesforce SMS integration should support:

Out-of-the-box Salesforce integration.

• Flexibility in the form of multichannel (SMS, MMS, WhatsApp, etc.).
• Scalability to use small campaigns or enterprise-level.
• Audit trail (compliance features), DND (compliance features).
• Dynamic campaign performance metrics.

Best Salesforce SMS integrations on AppExchange

Five major integrations are listed below that can be considered as the top ones in the year 2025 because of their abilities and achievements in usage in industries.

1. 360 SMS App

360 SMS App is one of the most reliable Salesforce SMS integration solutions that allows using over 11 integration messaging channels in a single platform.

Features:

• Chat-based messaging in Salesforce.
• Dripped and pre-scheduled campaigns.
• The individualized templates.
• Messages multichannel (SMS, WhatsApp, WeChat, Instagram and Viber, and so on).
• Pricing: Tier pricing based on the number of messages and other products.

Pros:

• Intrinsic Salesforce CTI experience.
• High compliance characteristics, including opt-in/out processing.
• Scalability between SMBs and big businesses.

Cons:

• Needs early training to be configured at an advanced level.

2. SMS-Magic

SMS-Magic is aimed at streamlining Salesforce-based global business communication, which explains its popularity among companies working in various sectors.

Features:

• Salesforce SMS one-to-one and bulk.
• Automated follow-up custom workflows.
• Message delivery tracking.
• Salesforce Sales and Service Clouds.
• Pricing: It begins with basic features at the entry level and increases in price at the enterprise level.

Pros:

• User-friendly interface and powerful Salesforce-native.
• Supports global carriers.

Cons:

• Weak multichannel service relative to the sophisticated competition.

3. Vonage for Salesforce (Nexmo)

Vonage offers a high-quality SMS Salesforce platform with an effective worldwide carrier network.

Features:

• Two-way SMS messaging.
• Messaging and voice integration.
• Immediate messages and phone history.
• Connection with Salesforce Service Cloud as a contact center service.
• Pricing: Pay-as-you-go system of messaging.

Pros:

• Enterprise-grade reliability.
• Perfect for companies that need SMS and telephony combination.

Cons:

• There is an increased rate of high-volume messaging.

4. Twilio for Salesforce

Twilio has a developer-first strategy that ensures that it is highly adaptable to Salesforce SMS.

Features:

• Two-way text messaging.
• API-based customization.
• Global scalability.
• Premier analytics and delivery reports.
• Pricing Usage-based per message sent/received.

Pros:

• Strong global reach.
• Very flexible to particular applications.

Cons:

• Needs development skills to be fully configured.

5. Salesforce SMS Heymarket.

Heymarket is a solution that is meant to be used by customer-facing teams that require customized and interactive SMS services.

Features:

• Team SMS SMS Inbox sharing.
• Scheduled campaigns.
• Personalized SMS designs.
• Salesforce workflow integration.
• Pricing: Subscription model, which varies with the volume and the number of users.

Pros:

• Easy-to-use interface.
• Best with small and mid-sized companies.

Cons:

• A small number of multichannels as opposed to enterprise-level solutions.

The Best Salesforce SMS Integration: How to Select Which One To Use in Your Business.

Businesses need to consider the following when deciding on Salesforce SMS integration:

• Team Size and Usage: SMBs can be interested in such simple tools as Heymarket, whereas enterprises might turn to 360 SMS App or Twilio.
• Multichannel Requirements: In case SMS is not sufficient, then consider the services such as 360 SMS App, which can be expanded to WhatsApp, WeChat, and Instagram.
• Budget and Pricing Model: Compare use-based and subscription pricing.
• Customization vs. Out-of-the-Box: Twilio needs technical configuration, whereas SMS-Magic or Heymarket can be used with the least amount of effort.
• Compliance Requirements: Finance and healthcare are among the industries that need to be keen on platforms that have good opt-in/out capabilities and audit trails.

Salesforce SMS integration is not merely texting but rather matching real-time communication with business operations, regulatory policies, and customer demands. SMS-based apps such as 360 SMS App, SMS-Magic, Vonage, Twilio, and Heymarket have special features that suit various business requirements.
The organizations that will benefit the most of their SMS in Salesforce strategy are those that take time to determine the scalability, compliance, and multichannel requirements.
Are you willing to consider the most high-end Salesforce SMS integration?
Contact 360 SMS App today and learn how their multichannel platform will make Salesforce a full-fledged communication platform.
Enhance your customer engagement with Salesforce SMS—contact us at [email protected] or call +1 3236414417 to get started today!