Scaling a Fashion Brand 70% Year-on-Year with Localised Fulfilment in Australia
Freckl
Challenge:Ciovita, a premium cycling apparel brand known for its technical performance gear, had built strong traction in South Africa and Europe. But entering the Australian market presented new challenges: high international shipping costs, slow delivery times, and the need to maintain premium customer experience from thousands of kilometres away. To make their Australian launch successful, they needed a 3PL that could provide fast, reliable, and brand-aligned fulfilment — with a Shopify-native approach.
Solution: Ciovita partnered with Freckl to streamline their expansion into Australia with a fully integrated logistics setup:
We connected directly with their Shopify store for real-time order syncing.
Fulfilment operations were set up in our Sydney-based warehouse, offering same-day dispatch for all orders received before 12pm AEST.
We offered local customer support and liaised directly with AusPost to resolve any delivery issues in real time, ensuring a seamless and transparent delivery experience for Ciovita's customers.
Branded packaging and precise SKU-level handling were used to preserve Ciovita’s high-end unboxing experience.
