How Custom Packaging Helped Small Brands Get Noticed

Branding on packaging is a very important factor in what people buy today, with 72% of people saying it affects their choices.

Small brands always have to find a way to stand out in a crowded market. But here's the good news: custom packaging not only protects your product, but also greatly increase your brand's visibility and sales, especially in stores. The numbers tell a very interesting story. Products that come in unique, high-quality packaging are 30% more likely to get new customers and make people think better of your brand.

Another 61% of shoppers are willing to pay more for products that come in premium, custom packaging instead of standard packaging.

We'll show you useful ways to make your packaging stand out, from custom pillow boxes to embossed designs. Let's find out how making the right packaging choices can turn people who are just looking into buyers and people who are buying for the first time into brand advocates.

Using custom pillow boxes to show off products in a unique way

Custom pillow boxes have a soft, pillow-like shape which makes them different from normal boxes. They protect jewelry, accessories, gifts, and cosmetics easily due to their unique shape. Flat and easy to assemble, they're easy to store and carry. Tape or glue are unnecessary because the end flaps overlap to keep everything inside.

The box's curved shape protects the product inside and looks good on shelves. You can also personalize packaging with your logo or design to impress customers.

Don't forget to check out our guide on popular pillow box colors for gift and promotional packaging..

Embossed packaging for a high-end touch

Customers can feel and see the raised patterns or logos on embossed packaging. This method takes advantage of the psychology of touch, which people automatically connect with high-end, valuable goods.

Luxury firms often use embossed packaging to make logos and brand patterns stand out. This adds a touch of class that makes the product seem more expensive.

Aligning packaging with brand values

Good packaging shows what a brand represents. Brands that actually care about the environment can show their commitment to sustainability by using recyclable materials in earthy colors. The theme, colors, fonts, and overall look should always show what your brand stands for, whether it's high-end, fun, or traditional.

Memorable unboxing experience

The unboxing moment has become a strong marketing opportunity for businesses. Studies show that the way a product is packaged affects 72% of people's buying decisions.

Customers will most likely share a simple delivery if you make them feel excited about it by using layered packaging and adding unexpected things such as personalized notes or small gifts.

Using eco-friendly materials to attract buyers

Eco-friendly packaging draws in eco-conscious shoppers, and 80% of them would rather buy from brands that share their values. There are compostable mailers, corrugated cardboard, and plant-based materials to choose from. These options not only have less of an effect on the environment, but they may also make some products last longer.

Branding on all sides of the package

Adding branding elements to all four sides makes your product much more visible and draws more attention to it. A logo, brand name, or simple message on every panel helps your brand get noticed. Customers would feel that your business is professional when your branding is the same everywhere.

This also helps your product stand out on crowded shelves.

Designing packaging for social media shareability

There are 500,000+ Instagram posts with the hashtag #unboxing, so sharing on social media is very important for small businesses. People take pictures of and share packaging that stands out, which turns customers into brand ambassadors.

Beautiful designs that look good in photos can lead to a lot of organic marketing success.

Customizable packaging for specific markets

Coffee packaging must deliver user experience, shelf appeal, and communicate brand values.

Jewelry packaging often includes high-end features like magnetic closures and layered unboxing experiences that show how valuable the contents are. You can make packaging that speaks to your specific audience if you know your market well.

Balancing creativity with clarity

Even though you want to be creative with packaging, but it should not confuse customers. Important things like the brand name and product benefits stand out by making a clear visual hierarchy.

Keep in mind that designs that are too busy and overwhelming make people want to find simpler options. Most importantly, try out your packaging in real life to make sure it gets its message across. A good balance between design and information makes the packaging both attractive and useful.

Using color, typography, and texture to evoke emotion

Colors can make you feel certain things. For example, red makes you feel excited and passionate, blue makes you feel safe, and green makes you feel healthy and sustainable. Warm colors on packaging make people expect it to taste good and be fun, while cool colors make people think it is good for them.

The way you write tells people what your brand is like. Serif fonts look old-fashioned and easy to read, while sans serif fonts look modern and simple. Texture, on the other hand, adds a physical element that digital images can't copy, giving the shelf a unique look.

Final Words

Think about the plans we made. Custom pillow boxes change the way things look. When you touch embossed designs, they feel high-end. Putting your brand's values on your packaging makes real connections. Opening the box makes a simple purchase stand out. If you're worried about money, start with small amounts. 

You can make regular packaging look better without spending a lot of money by using custom stickers, branded tissue paper, or thank-you notes. Try out different things with real customers and make changes based on what they say.

Remember that good packaging is both original and easy to understand. It should get people's attention and make it clear what the product is and who it's for.