How Custom Packaging Helped Small Brands Get Noticed
Learn how customized packaging can help small brands grow fast.
Julian J. 
Branding on packaging is a very important factor in what people buy today, with 72% of people saying it affects their choices.
Small brands always have to find a way to stand out in a crowded market. But here's the good news: custom packaging not only protects your product, but also greatly increase your brand's visibility and sales, especially in stores. The numbers tell a very interesting story. Products that come in unique, high-quality packaging are 30% more likely to get new customers and make people think better of your brand.
Another 61% of shoppers are willing to pay more for products that come in premium, custom packaging instead of standard packaging.
We'll show you useful ways to make your packaging stand out, from custom pillow boxes to embossed designs. Let's find out how making the right packaging choices can turn people who are just looking into buyers and people who are buying for the first time into brand advocates.
Using custom pillow boxes to show off products in a unique way
Custom pillow boxes have a soft, pillow-like shape which makes them different from normal boxes. They protect jewelry, accessories, gifts, and cosmetics easily due to their unique shape. Flat and easy to assemble, they're easy to store and carry. Tape or glue are unnecessary because the end flaps overlap to keep everything inside.
The box's curved shape protects the product inside and looks good on shelves. You can also personalize packaging with your logo or design to impress customers.
Don't forget to check out our guide on popular pillow box colors for gift and promotional packaging..
Embossed packaging for a high-end touch
Customers can feel and see the raised patterns or logos on embossed packaging. This method takes advantage of the psychology of touch, which people automatically connect with high-end, valuable goods.
Luxury firms often use embossed packaging to make logos and brand patterns stand out. This adds a touch of class that makes the product seem more expensive.