Good Times, Responsibly: From Safer Nights Out to Science-Based Climate Action

Conviviality with care

Pernod Ricard’s global purpose is to create “Good Times from a Good Place.” In India, that translates to two big promises: champion responsible consumption and pursue science-based sustainability across the value chain. It’s how you host a good time-not just once, but for decades to come.

Responsible drinking, real-world behavior change

Alcohol responsibility isn’t a poster on a bar wall. It’s practical, human, and measurable. Three angles matter:

• Drink smart, hydrate smarter: PRI’s “Drink More Water” campaign reframes moderation through a simple behavioral nudge that consumers can actually follow on a night out. The goal: make water a ritual, not an afterthought.

  
  

• Safer roads via education: Globally, Autosobriety, developed with UNITAR, trains drivers to understand the risk of drunk driving and reduce alcohol-related road injuries-aligned with the UN’s Road Safety Target 9. It’s a scalable curriculum that complements local enforcement and awareness.

• Responsible host certification: “Because We Care,” Pernod Ricard’s responsible host standard, focuses on serving practices that keep guests safe-training teams to prevent over-service and promote safe rides home.

Culture can lead the change

Responsibility resonates more when culture carries it. PRI’s Seagram’s 100 Pipers has long platformed “be remembered for good,” celebrating doers who uplift communities and even spotlighting endangered Indian arts through special editions-a smart way to blend purpose, pride, and popular appeal.

Climate action with accountability

On climate, Pernod Ricard has had its near- and long-term net-zero targets validated by the Science Based Targets initiative (SBTi)-the gold standard for corporate decarbonization credibility. That means the group’s reduction trajectory is aligned to a 1.5°C pathway, not wishful thinking. India operations feed into this plan, with circular-making efforts reducing packaging weight, upping recycled content, and cutting manufacturing emissions.

Read More :- Everyone Belongs: How Pernod Ricard India Is Turning Inclusion into Opportunity

What circular-making looks like in practice

• Better bottles and packs: less material, more recycled content, smarter logistics.

• Lower water and energy intensity across plants, plus risk-mapping for water-stressed basins.

• Designing for reuse and recycling to keep materials in play and waste out of landfills.

“Make in India,” safely and sustainably

India isn’t just a market; it’s a manufacturing base. PRI operates a state-of-the-art distillery and winery at Nashik, and the “Rocky” unit-both notable for FSSC 22000 food-safety certification firsts in their categories. Safe, high-quality production underpins responsible consumption; if you want people to drink better, you must make better.

Community is the climate strategy

PRI’s CSR report shows how environmental goals flow through to people's outcomes: from water stewardship and tree-planting to WASH and rural healthcare in the same geographies. That “factory-to-farm” continuity ensures climate action is felt locally as cooler summers, steadier harvests, and fewer water-borne illnesses-benefits that build trust and long-term resilience.

What to watch next

• Deeper basin partnerships as W.A.L. scales in high-risk regions.

• More responsible-host certifications with hospitality partners, so safer nights out become the norm.

• Packaging breakthroughs that compound carbon and waste reductions across fast-growing Indian brands.

Bottom line: Responsible drinking and science-based sustainability aren’t “nice-to-haves.” They’re how brands earn the right to celebrate with India-today and in the future. Pernod Ricard India mix of behavior-change campaigns, world-class production standards, and SBTi-aligned climate goals shows what that right looks like in action.