Europe Commercial Printing Market Trends and Growth Outlook Forecast 2025

Europe Commercial Printing Market Forecast by 2033

Market Size in 2024: USD 231.0 Billion
Market Forecast in 2033: USD 240.0 Billion
Market Growth Rate 2025-2033: 0.40%

The Europe commercial printing market size was valued at USD 231.0 billion in 2024. Looking forward, the market is expected to reach USD 240.0 billion by 2033, exhibiting a CAGR of 0.40% during 2025-2033. The market is primarily driven by the expanding packaging industry, which continues to experience strong demand due to the growth of e-commerce and the food and beverage sectors.

Europe Commercial Printing Market Growth Drivers:

The European commercial printing market is strongly trending in eco-friendly and sustainable practices because environmental awareness heightens and regulatory standards become stricter. Since the EU’s printing sector includes nearly 120,000 companies as well as employs around 770,000 workers, regulators must ensure compliance so businesses must sustain competitiveness. Demand for recyclable packaging is increasing, especially since the paper packaging market grows from USD 54.5 billion in 2024 to USD 75.6 billion by 2033. Such issues quickened environmentally sound printing methods gaining acceptance. For better recyclability and ink separation, sustainable materials like biodegradable paper and eco-friendly inks are drawing investments from printers. Brand value with respect to print service providers is now improved while impact upon the environment is being reduced by this trend.

To increase efficiency, the European commercial printing market quickly adopts automation and new printing technologies meeting the growing need for customized, high-quality print solutions. This shift comes from sectors' shared advertising needs together with consumer desire for quick, adaptable, appealing printed things. Particularly, flexographic printing gains traction because of both its versatility coupled with cost-effectiveness regarding applications within packaging. For printing businesses, automating prepress and postpress operations, as well as AI-integrated workflow systems, can help them produce optimized cycles, make fewer errors, and operate at reduced costs. Competition is now strengthening, and companies are indeed leveraging technological advancements in order to improve productivity and even provide tailored solutions. These solutions are seen especially in security printing for pharmaceuticals, tobacco, as well as alcoholic beverage packaging because those areas require precision and regulatory compliance. EFI showed modern digital printing answers at FESPA 2025 for example. These solutions were intended to improve digital adoption in signage, packaging, also in industrial textiles. Featured products do include the EFI VUTEk M3h hybrid and Pro 30f+ flatbed, plus VUTEk Q3h XP hybrid with VUTEk X3r roll-to-roll LED printers. These printers are designed for improving production speed and profitability too. EFI stresses versatility with high image quality and cost efficiency. These attributes create fresh marketplace chances. EFI also shared perceptions into personalized, sustainable packaging as well as digital technologies for the improving of operational efficiency.

Digital transformation in fact demands commercial printing services for use in other European industries. Brochures and reports and manuals and even marketing content are still needed now in retail, in education, in healthcare, and also in finance. Because of the hybrid work setup, professional printing services maintaining quality consistency at dispersed locations are needed. Due to technology such as automation with AI-driven workflow management along with digital printing having advanced, service providers then have minimized turnaround time with costs, so commercial printing remains affordable for small and mid-sized businesses. Reports from industry sources predict the commercial online printing market in the European Union (EU) will increase by USD 1.84 billion during 2024, 2028. According to these reports its compound annual growth rate is expected to be 5.7%. Furthermore, on-demand and web-to-print services are increasingly popular, improving customer experience, offering commercial printers new revenue streams, and strengthening the sector’s importance in Europe’s broader business landscape.

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Europe Commercial Printing Market Segmentation:

Analysis by Technology

• Lithographic Printing
• Digital Printing
• Flexographic Printing
• Screen Printing
• Gravure Printing
• Others

Analysis by Print Type

• Image
• Painting
• Pattern
• Others

Analysis by Application

• Packaging
• Advertising
• Publishing

Regional Analysis

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Europe Commercial Printing Market News:

• April 2025: AstroNova is set to unveil two high-performance digital label presses and a direct-to-package printer at the FESPA Global Print Expo 2025 in Berlin, Germany. The new additions to AstroNova’s QuickLabel line, the QL-425 and QL-435 professional label presses, are designed for light to medium production segments, offering enhanced speed, flexibility, and cost-efficiency. Additionally, the company will introduce the VP-800, a solution capable of printing on various packaging materials, including corrugated cardboard, die-cut boxes, and paper bags.
• April 2025: InkTec announced the first European sale of its Jetrix XAR320-Hybrid printer following its debut at the Sign & Digital UK event in February. Digitalprint.ie, an Irish supplier serving the sign, print, and graphics sectors, purchased the hybrid large-format printer, which combines flatbed and 3.2m roll-to-roll functionality.
• October 2024: Ricoh established Ricoh Printing Solutions Europe Limited in Telford, UK, to consolidate its industrial printing business in Europe. Set to begin operations in April 2025, the company centralized sales, engineering, and R&D functions, aiming to enhance inkjet technology, improve customer support, and drive the digitization of printing processes.
• October 2024: SATO launched the LR4NX print and apply labeling machines in Europe, selling them across 38 countries. Designed for high-volume labeling in food production, manufacturing, and e-commerce, the machines featured easy installation, operational visibility, and compatibility with multiple printer languages. SATO aimed to meet Europe's growing demand for labeling automation.
• November 2024: Impossible Objects launched its CBAM 25 3D printer in Europe, offering unprecedented speed and material capabilities. Printing layers in four seconds, it is 15 times faster than HP’s Multi Jet Fusion. The CBAM 25 produces strong, precise composite parts, drawing strong industry interest at Formnext. It aims to revolutionize high-volume 3D printing.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.