How to Format Blog Posts for Higher Engagement and Conversions

Current industry statistics suggest that around four million new blog posts are published each year. All of these blog posts are competing against each other for visibility. As a result, blog posts need to do something different to stand apart from each other.  

Sadly, there is not much you can do content-wise or information-wise, especially if you are writing in a specific niche. However, formatting the content in a particular manner is absolutely crucial. Formatting can enhance the clarity of content and make things more accessible.  

This is where blog formatting tips play a major role in the grand scheme of things. It can make your content feel more accessible and curated. This can make it perfect for fellow writers as well as readers. This article will discuss that aspect. 

How To Format Blogposts For Better Conversion 

As writers, we have all made the mistake of not formatting our content when we started. Unfortunately, we realised it too late. However, we do not want that for our readers. This is why it is our mortal duty to help you guys understand how to format your blog post. 

SEO-friendly blog structure is not rocket science. However, it can become complicated and problematic to understand if you lack clarity—the complexity increases when a blogger is writing for both the reader and the Google algorithm. Here are some tried and tested blog formatting tips that can help you rank your content higher.  

#1 Defined Target Audience 

Before you start writing your content, you need to understand who you are writing for. This is absolutely crucial for the first steps. Imagine selling a product that nobody wants or is interested in. Or fancy yourself as a trader selling sand in the desert.  

A blogger with no idea of their audience is exactly like that trader. Before starting your blogging journey, understand who you are writing for. Understanding the audience is like understanding the task. Without this clarity, things can become futile. 

Therefore, begin your journey by understanding the target audience you are writing for. This is absolutely crucial. This will define many aspects of your writing and piece.  

#2 Compelling Headline 

‘Content Marketing Hacks For Beginners’ and ‘Top 10 Content Marketing Hacks That Beginners Need To Know ASAP!” Both of these are titles and say the same thing. However, see the difference and how the latter has a sense of urgency and a call to action. 

A compelling headline is like a hook. It can hook the reader and convert them into revenue. In short, you can write phenomenal content, but it won’t get any views if it doesn't have a hook. On the other hand, poorly written content can receive more favourable opinions if it has that hook. 

Here are some of the elements that you need to include in your headline or title: 

• Keyword(s) 

• Purpose of writing 

• Value addition to readers 

• Action or adjective 

Including these pointers can make your content feel more catchy and compelling to read.  

#3 Compelling Introduction 

We have all learnt that a content must have an introduction, body and conclusion. However, many lack the understanding of the role of these three elements. Introduction and conclusion are not ancillary. They have roles. 

A substantial chunk of readers do not move beyond the introduction once they feel that he content is sub-par. In fact, you should understand that the title will help you hook readers. However, it is the introduction that will make them stay. 

Honestly, there is no rule of thumb to follow. However, make sure that the intention and the subject are communicated effectively. In other words, the readers must understand what you are writing and the general methodology you wil follow.  

#4 Structuring the Post 

The structure of your post is not just important for aesthetic purposes; it is also crucial for improving metrics and the SERP score. Recently, Semrush did an analysis. The platform analysed around 500,000 articles.  

The analysis found that around 47% of articles with proper structure and advanced understanding of H2s and H3s ranked higher. Therefore, structuring your content not only improves ranking but also the metric. 

A structured approach makes it easier for LLM modules to parse and extract information effectively. Which, in turn, affects the overall ranking metric.  

#5 Optimal Word Count 

The biggest mistake someone can commit while writing a blog post is to bombard the reader with walls of text. We understand that leaving out information is not your way of rolling. However, presenting an overwhelming wall of text to your reader is not something they would enjoy. 

Therefore, understand the context and subject, and present the content with an optimal word count. In general, the best and safest word count option ranges between 1000 and 1500 words. However, this varies from one piece of content to another. 

However, research suggests that people tend to prefer content that is under 1000 words. Then again, some subjects can even exceed 2000 words. Therefore, please adjust your word count according to the content you are writing and for the audience you are writing for. 

#6 Skimmable Content 

The harshest truth of being a content writer or a blog post writer is that nobody is interested in reading them with utmost attention. In general, people are only skimming through the content to get the information. Nobody is interested in the hyperboles or other literary magic that you want to weave. 

As a result, one of the key blog formatting tips is to make the content skimmable. One way to do that is to make the headers like the H2, H3, and H4s to pop. They must contain an optimal amount of information. This allows people to skim through them at their leisure.  

This will add to your content’s USP and clarity. Therefore, make the content feel faster-paced and skimmable to make it pop better.  

Blogpost In The Age Of AI 

The age of AI is upon us. In this age, blog formatting tips will be heavily inspired by aspects such as LLM, AI and automation. Therefore, understanding these aspects is crucial, to say the least.  

However, we do believe that the fundamentals will not be forgotten. Hence, please implement the blog formatting tips we have mentioned. This will help you build the right foundation to improve the metrics.