What Should Be the Best Time to Post on Instagram in 2025?
Discover the ultimate guide to maximizing your Instagram engagement with our "Best Time to Post on Instagram" resource. This essential tool provides data-driven insights into peak posting times tailored to your audience, ensuring your content reaches the maximum number of viewers. By strategically timing your posts, you can enhance visibility, increase interaction, and grow your follower base effectively. Elevate your social media strategy and watch your engagement soar with this indispensable guide.
Thinking about what should be the best time to post on Instagram? Explore our quick guide.
General Best Time to Post on Instagram
Let’s dive in! Particularly, this part will be aimed at being knowledgeable of what should be the best moment when you are considering posting on your Instagram account.
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Weekdays: In case you want to make a post during weekdays, then you can make your post in the morning, and that would be around 9-11 AM. Elsewhere, post your material at night, around 6-9 PM.
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Weekends: Forgetting to upload the content on weekdays? Bear in mind that the slot period must be between 9 AM and 1 PM.
How to Find Your Specific Best Times on Instagram?
Check out all the answers by reading the following section.
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Use Instagram Insights: These are available only to the professional account. After that, open the Professional Dashboard. Next, you need to visit the Audience section. Here, you’ll get an idea of when your target audience comes online.
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Take into account the geographical position of your audience: The time zones of the followers will determine when they will be online.
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Learn your industry: Every industry has its optimum schedule to post. An example of this would be a restaurant having more posts at lunch and dinner times, and a fitness brand would have more in the early mornings and evenings.
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Experiment: Test the post at different times in the suggested timespan and see how you find it by recording your results using Insights to see which time works best with you.
What Should be the Perfect Time to Post Reels
All of us are well aware that posting reels leads to a better engagement score compared to posts.
However, we have analyzed more than 975K Instagram reels all over the world, and it seems that 12 AM is the best time to post Reels.
Monday is the best day of the week to post an Instagram reel; on that day, you will have maximum engagement between 12 AM to 6 AM.
By going through this quick tutorial, you’ll be able to get an idea of the best time to post on Instagram.


