The Three Key Stages of Gamified Engagement with Game Manager.
Customer engagement has evolved beyond traditional marketing strategies. Today, businesses need to captivate users in interactive, rewarding, and personalized ways.
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Customer engagement has evolved beyond traditional marketing strategies. Today, businesses need to captivate users in interactive, rewarding, and personalized ways. Gamification—a proven approach that turns everyday interactions into exciting experiences that drive retention, loyalty, and revenue.
According to Precedence Research, the global gamification market is expected to grow from $16.29 billion in 2024 to $190.87 billion by 2034, at a CAGR of 27.9%. With such rapid growth, businesses that fail to integrate gamification into their engagement strategies risk falling behind.
Evolving Systems’ Game Manager is a cutting-edge SaaS solution enabling businesses to design, deploy, and manage gamified experiences seamlessly. Integrated with Evolution, a robust Customer Engagement Platform, Game Manager powers a three-stage gamification journey that maximizes customer participation.
In this article, we break down the three key stages of gamified engagement—Pre-play, Play, and Win—and explain how the Game Manager optimizes each phase for the best customer experience.
Pre-Play: Setting the Rules for Engagement
Before customers start playing, the Pre-Play phase determines who can participate, how often, and under what conditions. This step aligns the game mechanics with business objectives, ensuring engagement translates into meaningful outcomes—boosting purchases, increasing app usage, or rewarding loyal customers.
1. Pre-Play Entry Models in Game Manager
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Pay to Play – Customers use loyalty points, airtime, or data balances to access the game. This monetization strategy increases customer lifetime value and encourages repeat purchases.
Example: A telecom operator allows prepaid users to exchange 5 loyalty points for a spin-the-wheel game, offering the chance to win bonus data.
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Get Play-Tokens – Customers earn game tokens by performing specific actions, such as:
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Recharging their mobile balance
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Making a payment
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Purchasing a bundle or special offer
Example: A digital bank offers one free game token for every $10 spent using their app, encouraging higher transaction volumes.
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Open to All – Some gamified campaigns maximize engagement by allowing free participation at set intervals, such as once per day or once per week.
Example: A retail brand launches a holiday-themed scratch card where users win discount vouchers daily, driving repeat visits.
