Small vs Large Ice Cream Tubs Pots: Choosing the Right Size for Customers

Choosing the right packaging size is one of the most important decisions for any ice cream brand in the UK. Customers today have different preferences, buying habits, and consumption needs, which means businesses must be smart about the size of their ice cream tubs pots. The packaging size not only affects customer experience but also influences product presentation, pricing, and sales performance. Whether a business offers ice cream cups for individual servings or large tubs and containers for families, selecting the right size helps create a positive brand impression.

Understanding the differences between small and large tubs can help UK brands offer the perfect balance of convenience, value, and satisfaction. With the rise of eco-friendly and custom printed packaging, choosing the correct size is now an important part of brand identity and customer loyalty.

Why Size Matters in Ice Cream Packaging

The size of ice cream tubs pots plays a major role in customer satisfaction. In the UK market, customers look for convenience, freshness, and portion control. Smaller packaging appeals to people who want a quick treat, while larger tubs suit families or those who enjoy stocking up. Both options serve different needs and purchasing behaviours.

Brands that offer multiple size options are often more successful, as they can reach a wider audience. Custom packaging also allows businesses to print clear branding, ingredients, and eco-friendly messages on any size, making the product more appealing.

The Benefits of Small Ice Cream Tubs & Pots

Small ice cream tubs pots are ideal for individual servings. These are popular in cafes, takeaways, dessert parlours, and events. Customers prefer small tubs when they want a single portion without feeling overwhelmed. They also help reduce waste because customers only purchase what they can finish in one sitting.

Small tubs are perfect for sampling new flavours. UK brands often use them for promotions and seasonal launches. They also travel well, making them a great option for on-the-go customers. Using paper cup with paper lid helps keep the contents secure and visually appealing.

Small packaging is easy to customise with branded designs. Many businesses use personalised tubs and containers to show their brand colours, logo, and flavour details. This helps create a strong connection with customers and enhances the overall product experience.

The Advantages of Large Ice Cream Tubs & Pots

Large ice cream tubs & pots are popular for families, parties, and customers who enjoy sharing or storing ice cream at home. These tubs offer great value for money because they contain more volume at a lower price per serving. UK shoppers often choose larger tubs during holidays, special occasions, and gatherings.

Businesses benefit from selling large tubs because they encourage higher purchase volumes. Customers enjoy the convenience of storing them in the freezer and using them whenever they want. Larger tubs and containers also provide more space for customised printed branding, ingredients, nutritional information, and eco-friendly messages.

With growing awareness about sustainability, many UK brands are now offering large eco-friendly tubs made from recyclable or compostable materials. These options help companies maintain responsibility while offering generous portion sizes.

Customer Behaviour and Portion Preferences in the UK

Customer preference plays a major role in the choice of small or large packaging. Many UK customers prefer smaller tubs when buying from dessert shops or kiosks. They enjoy trying different flavours, and small tubs make this easier without overconsumption.

On the other hand, supermarkets, online stores, and wholesale buyers usually prefer large ice cream tubs pots. Families choose large tubs because they are more economical and long-lasting.

By understanding these behaviours, brands can offer both options to increase customer reach. Offering multiple sizes also makes your brand look more professional and customer-friendly.

Balancing Cost, Convenience, and Branding

The cost of packaging increases with size, but the value it brings should also be considered. Small tubs are cheaper individually but may require more units, while large tubs are more expensive but provide better value in bulk.

Convenience also differs. Small ice cream cups are easy for customers to carry, store, and consume immediately. Large tubs offer better long-term storage and reduce frequent purchases.

Branding plays a key part in choosing the right size. With custom printed packaging, even small tubs can display strong visuals and marketing messages. Larger tubs give brands even more room for creative designs and promotional information.

Eco-Friendly Size Options for UK Brands

Eco-friendly packaging continues to grow in popularity, and both small and large ice cream tubs pots now come in sustainable materials. UK brands can choose recyclable paper tubs, compostable containers, or biodegradable materials. Many businesses pair ice cream individual servings with eco-friendly paper lids to reduce plastic use.

Customers appreciate when brands highlight sustainability on the packaging. Whether small or large, eco-friendly tubs help improve brand reputation and environmental responsibility.

How to Decide the Right Size for Your Customers

To choose the ideal size, a business must understand its customer base. Shops with high foot traffic may benefit from small ice cream individual tubs. Supermarkets and family-oriented stores will perform better with large tubs and containers. Offering both ensures flexibility and better customer satisfaction.

A brand can also test different sizes and track which ones sell the most. Customising packaging with clear messaging, attractive design, and eco-friendly materials will help guide customers to the right choice.

Final Thoughts

Both small and large ice cream tubs pots offer unique benefits for UK customers. Small tubs are perfect for single servings and flavour testing, while large tubs are ideal for families and long-term storage. By offering both sizes, UK brands can appeal to a wider audience and improve their market reach. Custom printed packaging, eco-friendly materials, and strong branding make the size choice even more powerful.

If you need premium, custom printed ice cream cups, paper cup with paper lid, or tubs and containers in any size, you can create packaging that customers will love while strengthening your brand identity.