Salesforce SMS: Pricing, Features, and Setup for 2025

Text messaging is one of the surest ways for businesses to keep in touch with their clients. In Salesforce, you can contact audiences in real-time through SMS, whether to follow up on sales or notify audiences of a service or campaigns. Salesforce SMS is one of the main features of the teams, which requires the ability to receive immediate updates and not leave the CRM, as the number of mobile-first communication requirements is increasing.

This 2025 guide will clarify how Salesforce can enhance its SMS processes, pricing strategies on various platforms, and the use of automation to enhance communication with minimal effort.

Salesforce SMS Overview

The Salesforce SMS allows users to send and receive text messages directly on CRM records, e.g., Leads, Contacts, or Cases. It removes the manuality of texting or third-party dashboards as it enables teams to control communication using their existing Salesforce platform.

Core SMS Functionalities

• One-way and two-way messaging: Dispatch outbound notifications or participate in discussions in the messages with the clients.
• Template-based workflows: Develop templates of messages to be used to send notifications, reminders, and alerts.
• Multi-channel reac: Built in platforms like SMS, MMS, WhatsApp, and Viber with AppExchange apps like 360 SMS App or Twilio Salesforce.
• Real-time tracking of the deliveries: Track message delivery and response in Salesforce dashboards.
• Record synchronization: All the text history will be logged automatically under the corresponding CRM record.

By 2025, Salesforce users can no longer do without special apps such as 360 SMS App, SMS-Magic, and Vonage to add additional features over native messaging. These integrations enable enterprises to Salesforce send SMS messages efficiently through workflow-based automation—supporting marketing campaigns, appointment reminders, and service confirmations with ease.

Pricing & Cost Factors

The Salesforce SMS pricing system depends on several parameters such as volumes of messages, delivery area, the type of channel used, and the provider that is chosen. The knowledge of these components assists businesses in estimating the costs to be incurred during deployment correctly.

Pricing Models by Provider

• Provider
• Pricing Structure
• Typical Use Case

360 SMS App

• Pay-per-message credits + license-based.
• Enterprise-wide multi-channel messaging is scalable.

Twilio for Salesforce

• Per SMS segment pricing that is based on API.
• Developer-led integrations

SMS-Magic

• User-based and message volume-based subscriptions.
• Small and mid-sized CRM teams

Vonage

• Variable regional pricing
• Organisations that deal with voice and text communications.

Cost Components to Consider

• Volume of Message: The volume of SMS that is sent in a month will directly influence cost. There is a prevalence of high-volume discounts.
• Country of Delivery: International SMS is generally more expensive than domestic ones.
• Character Length: The length of the message over 160 characters is billed in small parts.
• Channel Type: MMS, WhatsApp, or multimedia delivery is expensive than normal text messaging.
• Integration Fees: Salesforce integration is a one-time onboarding or setup fee by some vendors.

More so, as an example, the 360 SMS App offers scalable pricing options that can fit a small start-up and large enterprises. Companies have the option of monthly or annual billing periods and pay message credits according to usage.

Estimating ROI

In the pricing of Salesforce SMS, the teams should contrast the cost of delivering messages with the value of operations in the team, e.g., faster lead follow-ups or shorter delays in services. Integrated texting can be particularly more efficient than the cost of direct messaging, particularly in customer-oriented sectors such as healthcare, retail, and logistics.

Benefits of SMS Automation

SMS integration of automated Salesforce processes minimizes manual repetition, as well as the delivery of messages and other business processes on time.

Streamlined Workflow Implementation.

Using Salesforce automation like Salesforce Flow or Apex Triggers, the businesses may program text messaging to be automatic in response to certain updates to records. For example:

• Statuses change to lead, which results in a follow-up SMS.
• Confirmation of appointment is dispatched immediately after scheduling.
• Clients are automatically notified about service cases that are resolved.

With the 360 SMS App, users are able to create entire message journeys (e.g. multi-day follow-up messages or post-purchase feedback loops) without typing, even though they may contain text, images, videos, and more.

Reliable, Information-driven Communication.

Automation ensures consistency since real-time CRM information is used to fill message templates. Name, product ID, or ticket number are examples of the fields that guarantee that all the texts are in line with the records of the customers.

Such a framework of structured messaging also enhances traceability, as all sent SMSs are logged in as an activity in Salesforce.

Greater Inter-team Responsiveness.

The SMS automation is beneficial in keeping the departments aligned. Service teams are given real-time updates on the progress of the cases, and sales teams are able to follow up as soon as leads show interest.

This reliability is crucial in industries where time is a factor of performance, such as healthcare alerts or shipment notifications.

The Salesforce SMS is not simply a messaging feature, but a built-in workflow tool that has helped to keep sales, service, and marketing teams in touch with their audiences. Prices change between vendors, but the long-term has been in constant communication and efficiency in working.

In the future, applications such as the 360 SMS App will dominate this market because they provide multi-channel messaging, scalable pricing, and easy automation configuration to Salesforce users in 2025.

Salesforce Ready to Send SMS?

Texting in CRM, version 360 SMS App. Text and manage in Salesforce: See, create, and edit SMS workflows without any code.

Ask us to arrange a free trial and find out the pricing packages that suit your business communication objectives.

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