Prasha Lifestyle founder Pratibha Tiwari honoured at Tally MSME Honours 2025
Prasha Lifestyle founder Pratibha Tiwari was honoured at the Tally MSME Honours 2025 for her entrepreneurial excellence in the UAE. Discover how this women-led fashion brand is redefining smart, stylish, and affordable shopping.
Prasha
In a glittering ceremony in the UAE, the fifth edition of the Tally MSME Honours 2025 celebrated entrepreneurial excellence across the region’s SME community. Khaleej Times Among the distinguished winners, Pratibha Tiwari of Prasha Lifestyle was recognised in the “E-preneur Icon” category — a testament to her vision, leadership and the impact of her brand in the UAE market.
Spotlight on the event
Organised by Tally Solutions, the awards garnered over 1,500 nominations from the Middle East and more than 20,000 globally, underlining the breadth and ambition of the SME sector. Khaleej Times The awards aim to shine a spotlight on small and medium enterprises (SMEs) that demonstrate resilience, innovation and growth — aligning directly with the UAE’s ambition to become a global entrepreneurship hub. Khaleej Times
At the ceremony, the company’s Executive Director emphasised: “Tally MSME Honours is our way of celebrating the resilience, courage, and impact of small businesses and entrepreneurs… a platform to shine light on their stories, bring them together, and support a community that learns, grows and creates change.” Khaleej Times
Prasha Lifestyle: A brand on the rise
Prasha Lifestyle is an online fashion and lifestyle brand catering to women, men and kids in the UAE, offering a wide range of ethnic and fusion wear, accessories, footwear and home-decor items. Prasha Lifestyle Under Pratibha’s leadership, the brand has positioned itself as a bridge between rich heritage and contemporary design — meeting the needs of a diverse and fashion-savvy customer base in the UAE.
Why this award matters
For Pratibha Tiwari and Prasha Lifestyle, the award is more than a trophy. It represents:
- Recognition of her entrepreneurial journey and commitment to building a business in a competitive space.
- Encouragement for other women entrepreneurs and SME founders to scale their ambitions.
- Validation of the brand’s growth and relevance to customers in the UAE market.
- Visibility that can help attract partners, talent, and new market opportunities.
Looking ahead
With the accolade from Tally MSME Honours 2025, Prasha Lifestyle is well-placed to further expand its footprint, innovate its offerings, and continue to build brand loyalty among its customers. For Pratibha Tiwari, the recognition reinforces her role as a visionary in the retail-fashion domain, particularly within the SME-ecosystem of the UAE.
