Dermatology Clinics: Maximizing Google Ads for Aesthetic & Medical Leads
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Dermatology clinics offer both medical and cosmetic solutions—ranging from acne treatment to Botox and laser therapy. Google Ads lets you target both clinical and aesthetic keywords for consistent leads.
Use distinct keyword groups: 'acne dermatologist,' 'skin rash treatment Dubai,' 'Botox Dubai,' or 'laser hair removal clinic.' This segmentation improves Quality Score and ROI.
Create different ad creatives for medical vs. aesthetic leads. Use phrases like 'dermatologist-approved treatment' or 'premium laser hair removal with painless tech.' Sitelinks can cover insurance, procedure types, or gender-specific services.
Landing pages should reflect luxury and trust. Include dermatologist bios, before/after galleries, skin care packages, and appointment slots. Mobile optimization and trust markers (MOH approval, ratings) are essential.
Track form submissions, call extensions, and clicks on WhatsApp. Dermatology campaigns do well when branding, ad structure, and intent-based keyword mapping align.
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