Reloy’s FY25 Revenue Soars 60%, Hits ₹28.5 Cr Through Referrals

Reloy’s has emerged as a transformational player in India’s real estate tech space, reporting ₹28.5 crore in revenue for FY25—a 60% increase over the previous year. This exceptional growth was driven by a focused strategy of activating homeowner referrals, which are now proving to be among the most effective sales tools in the real estate ecosystem.

As developers struggle with rising customer acquisition costs, Reloy’s offers a compelling alternative: mobilize your existing customers to drive new business.

Homeowners as the New Sales Force

Reloys platform redefines the role of homeowners from passive buyers to active contributors in a developer’s sales cycle. With its referral model, the company has successfully enabled homeowners to refer friends, family, and colleagues—resulting in warm, high-conversion leads.

FY25 saw a massive rise in user engagement on Reloy’s referral system, which led directly to increased lead volume and faster deal closures for developer clients. By turning loyalty into action, Reloy’s helped unlock new revenue streams in ways traditional sales models can’t replicate.

Technology Built for Engagement

Reloy’s success in FY25 also stemmed from its investment in user-centric technology. The platform’s simple interfaces, real-time tracking, and reward management tools helped homeowners participate in referrals with ease. On the backend, developers could monitor referral performance and make real-time campaign adjustments.

These tech innovations made it possible to scale referral campaigns across hundreds of properties and thousands of customers—resulting in widespread impact and significant revenue contribution.

Developers See Measurable Gains

Reloy’s FY25 performance didn’t happen in a vacuum. Developers across metros and emerging markets adopted the platform to complement their traditional sales channels. Many reported that the referrals generated by Reloy’s were more reliable and cost-effective than paid ad traffic or broker leads.

With in-depth campaign analytics, developers could see exactly where referrals were coming from, what messages were working, and how to incentivize further engagement. These insights allowed for smarter marketing decisions and better customer lifecycle planning.

Evolving the Role of CRM in Real Estate

More than a tool, Reloy’s is changing how developers think about customer relationships. The platform fills a gap that most CRM systems overlook—post-sales connection. In FY25, developers used Reloy’s not only to manage referrals but also to host community events, publish homeowner newsletters, and gather feedback.

This high-touch approach helped brands stay relevant even after possession, ensuring customers stayed loyal and likely to recommend the project to others.

Scaling Across Property Types and Buyer Segments

Reloy’s strategy proved effective across diverse housing segments in FY25. Whether it was mid-range urban apartments or luxury high-rises, the platform’s flexibility allowed it to support projects of all sizes and styles.

Developers appreciated the ability to tailor referral programs based on project type, customer profile, and geographic preferences. This scalability gave Reloy’s a distinct advantage in a fragmented market where one-size-fits-all solutions rarely work.

Referrals Are the Future of Real Estate Growth

FY25 was a breakout year for Reloy’s, as its results illustrated the broader trend toward relationship-driven real estate. The ₹28.5 crore in annual revenue demonstrates that developers are ready to embrace new growth models centered on customer experience and advocacy.

Reloy’s continues to show that when technology, trust, and timing align, referrals can do more than supplement revenue—they can lead it. With each new project and developer onboarded, the platform strengthens its position as a leader in post-sales engagement and referral innovation.

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